The Heart of Biolage

In 1990, Biolage was born from the mind of hairdresser and entrepreneur Arnie Miller. Since its conception, the brand has been inspired by natural ingredients, such as botanicals, and known for its iconic white packaging and signature fragrance. Miller saw the opportunity to bring out hair’s natural beauty, touchable and full of movement. .

Today, Biolage is recognized worldwide as a leader in professional haircare, taking haircare to new levels by offering high-performance and professional-quality products inspired by botanicals, and that reputation continues to grow. Biolage is committed to consistently improving its formulas and sustainability standards. We recognize that sustainability is a journey of continuous improvement and we invite you to join us.